Written by Ryan Stenger, Owner, Stenger Marketing Consulting

March 15, 2023

Benefits of working with a Freelance Marketer or Small Marketing Firm

In 2012, Dollar Shave Club, a subscription-based razor company, worked with freelance video producer and director Lucia Aniello to create a low-budget, humorous video ad that went viral. This video, featuring the company's founder Michael Dubin, generated millions of views on YouTube and helped propel the startup to a billion-dollar acquisition by Unilever in 2016.

Image: Viral Dollar Shave Club Ad

In the early days of Airbnb, the founders of the home-sharing platform worked with a freelance marketer, Susan Su, to help them revamp their marketing strategies. Susan's input led to the implementation of professional photography for listings, which significantly improved the platform's appeal and user experience. This simple marketing tweak played a crucial role in Airbnb's rapid growth and eventual success.

Images: Airbnb Professional Quality Photos

Over their first several years in business, MVMT Watches, a direct-to-consumer watch brand, collaborated with solo marketing freelancer, Shama Hyder, to develop their digital marketing strategy. Shama's expertise in social media and influencer marketing helped MVMT Watches build a strong online presence and rapidly grow their customer base. In just five years, the company was acquired by Movado Group for $100 million.

Benefits of working with a Freelance Marketer or Small Marketing Firm

Are you struggling to get your marketing campaigns off the ground? Do you feel like your online presence is not attracting the right customers? If so - and if you're looking for an affordable way to advance your marketing activities - it may be time to consider working with a small marketing agency or a solo marketing freelancer.

While many businesses believe that only big agencies can handle their marketing needs, that's not necessarily the case. In fact, working with a small agency or a freelancer can offer several benefits that larger agencies may not be able to match.

Here are some reasons why you should consider working with a small marketing agency or a solo marketing freelancer:

So, if you're looking for personalized attention, cost-effective pricing, specialized expertise, flexibility, reach and access to the latest marketing technologies, working with a small agency or a marketing freelancer may be the way to go.

Even while certain elements of marketing may seem obvious - i.e. managing your company's social media pages, emailing customer feedback surveys from time to time - there are thousands of different marketing approaches available today, and of those thousands, it’s likely that a certain handful of those approaches stand to benefit you and your business goals significantly more than others. For this reason, it’s possible that the true potential lying behind your marketing efforts could be unlocked by a bit of outside consulting.

Whether you're looking to get more people in the door, or target higher revenue projects and sales, consulting with a marketing expert is exactly the way to get the most out of marketing.

At Stenger Marketing Consulting, we specialize in helping small businesses achieve their marketing goals through personalized attention, cost-effective pricing, and specialized expertise. Our team is dedicated to helping your business grow and succeed. So if interested, please feel free to reach out today to schedule a free consultation.